Wawa Is Making A Shocking Menu Addition

Wawa cuisine isn't gourmet, but it's better than most convenience store fare. The chain is open 24/7, so it's available late at night when only Wendy's and McDonald's are open.

Wawa has no competition after 2 a.m. in most markets. The beloved chain will launch a new product this summer, surprising even its strongest admirers.  

Wawa will introduce pizza to its menus this summer after testing it at select locations.

CEO did not indicate if it will be a lunch, dinner, and late-night alternative like its sandwiches, bowls, and wraps or an after-4 p.m.-only offering like its burgers. 

You might eat it if you don't have time to go elsewhere, but nobody thinks it compares to even substandard commercial pizzas like Domino's and Pizza Hut.

Wawa makes good cuisine. Wawa hoagies aren't as good as local sub shops (at least in Pennsylvania and Massachusetts), but they're better than 24-hour convenience store fare.

Pizza should have that. Domino's and Pizza Hut's standards are low. Both firms sell decent, convenient products.

Wawa should replicate the model. It won't win "best pizza" prizes, but it will certainly please customers at low pricing.

Convenience might steal some business from market leaders. Wawa's loyal followers may even choose Wawa's pizza above others.

Wawa aims to add hundreds of stores in its existing states and expand to Alabama, Georgia, North Carolina, Tennessee, Ohio, Indiana, and Kentucky.

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