Taco Bell is a top fast-food chain. Fans used to praise the Mexican-inspired restaurant for its unique cuisine and low costs. Recent price hikes have angered many customers.
In 2018, Taco Bell reduced their dollar desires menu, which offered a range of al la carte dishes for $1 and added items up to $5. The bargain menu remains, but prices have increased. Market trends were to abolish or modify fast-food dollar menus.
Taco Bell's dollar menu makeover didn't bother customers, but the price increases left many of them dissatisfied.
Customers are dissatisfied that the formerly affordable eatery has raised the price of a taco due to inflation, rising costs of living, and supply chain concerns.
Inflation has affected all major American industries, including fast food. Market Scale said that Taco Bell's pricing rose 14.6% in 2022. If you're on a budget, the franchise's average item price is $3.37, up from $2.80 in 2021.
Customers have also observed smaller portions to match price increases. One consumer tweeted, "The price increase and size decrease in tacos is disgusting" and that "Taco Bell is no longer for the poor."
Another ex-Taco Bell fan tweeted that they "banned taco bell after the price increase" and that "no way should one burrito cost 6.99 from a fast food place."
Dozens of TikTok foodies are posting Taco Bell methods to save money. One culinary influencer advocates purchasing a single menu dish online and adding rice or potatoes for 60 cents.
Taco Bell hasn't replied to the concerns, and prices aren't expected to reduce. Create, Taco Bell lovers!