Taco Bell Launches California Breakfast Crunch Wrap

Taco Bell serves Mexican-inspired cuisine to 40 million Americans weekly. Since 1962, Taco Bell's menu has changed with new limited-time items and returning favorites.

In April 2023, the fast food company introduced the California morning Crunch wrap to its morning menu.

The $3.79 California Breakfast Crunch wrap contains scrambled eggs, entire hash browns, chopped bacon, tomatoes, guacamole, and cheddar cheese wrapped in a warm flour tortilla.

For an extra price, you may add creamy jalapeño sauce, nacho cheese sauce, or sausage crumbles to the 630-calorie entrée.

Taco Bell serves breakfast daily between 7 and 11 a.m., but check online first to prevent disappointment.

Taco Bell provides savory breakfasts with salsa instead of pancakes and muffins like its competitors. The Egg McMuffin from McDonald's is more conventional than Taco Bell's flour tortilla-wrapped breakfast sandwiches.

Eight breakfast burritos, four breakfast quesadillas, and four Crunchwraps are available, from beef and eggs to a

vegetarian Cheesy Toasted Breakfast Burrito Potato with scrambled eggs, fried potatoes, nacho cheese sauce, and tomatoes. 

Cinnabon Delights, in packs of two or 12, are the only sweet choice before 11 a.m. Icing fills these cinnamon sugar-coated donut-hole-shaped balls.

McDonald's sells 25% of its breakfasts, while Taco Bell sells 6%. A Q4 2022 ad featuring former SNL comic Pete Davidson increased Taco Bell's 2023 breakfast sales by 9%.

Davidson mocked the Naked Egg Taco and promised that Taco Bell will never again deviate from its menu.

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