PepsiCo and Unilever own 50/50 Lipton Tea's ready-to-drink products such Lipton Iced Tea, Pure Leaf Iced Tea, and Brisk Iced Tea.
The partners will move to the liquor section from the supermarket department of canned and bottled drinks.
Lipton Hard Iced Tea debuted on National Tea Day, April 21. The late Queen Elizabeth II's birthday inspired the day. Lipton is reinventing its world-famous tea.
The new Lipton Hard Iced Tea uses authentic Lipton tea, natural fruit flavors, and a triple-filtered premium malt base. 5% ABV non-carbonated Lipton Hard Iced Tea.
"Lipton Hard Iced Coffee is what you want strong iced tea to taste like," remarked its Brand Director. "We made the recipe to capture Lipton iced tea's smooth, balanced flavor."
Lemon, peach, strawberry, and half-and-half are Lipton's Hard Iced Tea varieties.
"We're so excited about launching these flavors just in advance of the warm weather – you are going be eager to sip them all month long," said Brand Director.
The new ready-to-drink alcoholic drinks will come in a 12-can variety pack or a 24-ounce lemon or peach can. The new Lipton Hard Iced Tea is countrywide.
New varieties keep PepsiCo and Coca Cola competing. Starry, PepsiCo's latest lemon lime drink, replaces Sierra Mist. Coca-Cola knows Pepsi is targeting Sprite.
Starry above Sierra Mist received mixed reviews. One user dumps the Starry drink. Another Pepsi drinker said the new Starry is better than Sierra Mist and Sprite.
One customer requested cherry or tropical Starry tastes. Sierra Mist may return to supermarket and convenience stores if more consumers agree.
Coca Cola might copy PepsiCo with Gold Peak's ready-to-drink hard iced tea. Coca-Cola discontinued Honest Tea in 2022. Coca Cola owns the brand but no longer sells it.