Most coffee drinkers have tried cold brew. Millennials have propelled the once-niche coffee sector to mainstream. Cold brew, unlike iced coffee, is made in cold water.
Starbucks introduced cold brew in 2015 and has subsequently added varieties. McDonald's tested its version 7 years after Dunkin' did.
McDonald's morning McCafe menu has struggled to compete with rival coffee establishments. McDonald's serves frappes, a frappucino rival, and various hot and iced coffee drinks.
McDonald's will test its new cold brew in select San Diego outlets. The marble cold brew includes sweetened syrup and cream, while the basic one is served black over ice.
McDonald's will only try cold brew for a limited time. The new cold brew won't be cheap. McDonald's basic iced coffees cost $1–3, but the medium cold brew will cost $4.69.
Starbucks' cold brew costs $4.65, suggesting McDonald's will compete in the high-end coffee industry. You need a snack or cake with your morning coffee, right?
McCafe offers apple fritter donuts, blueberry muffins, and cinnamon rolls. McDonald's is trying Krispy Kreme Donuts in Kentucky.
Knowing that a hot, fresh, and pillowy doughnut goes well with ice-cold coffee isn't shocking. Krispy Kreme doughnuts are currently only offered in one test market.
McDonald's cold-brewed coffee is currently being investigated, but customers may pick from numerous flavored iced coffees.