Domino's Is Thriving Popular New Side Dish

Over the past year, the company has faced customer backlash over price increases and a delivery driver shortage that hurt sales and delivery times.

After the results release, its shares momentarily plummeted due to its fourth-quarter 2022 same-store sales shortfall. Loaded Tots helped Domino's sales grow in the first quarter of 2023.

Domino's introduced Loaded Tots in three flavors—Philly Cheese Steak, Cheddar Bacon, and Melty 3-Cheese—before the Super Bowl in February.

In this week's earnings call, Domino's CEO said the business was "really pleased" with the Loaded Tots launch, saying they drive innovation and "fit nicely" into the Mix & Match Deal menu.

Loaded Tots may outperform Dips & Twists and the Chicken Taco and Cheeseburger speciality pizza.

Domino's better quarter wasn't only due to Loaded Tots. Executives also attributed pricing hikes for the gains, which included a 3.6% rise in US same-store sales compared to 0.9% in the fourth quarter of 2022.

CEO also attributed the company's performance this quarter to menu and business innovation.

Domino's will keep innovating. In 2022, the business announced 800 electric restaurant delivery cars countrywide. "Over 1,000 electric vehicles "and counting," CEO remarked on this week's results call.

Domino's will also modify its rewards program for carryout consumers. "We're excited to add additional advantages and rewards for everybody," CEO stated.

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